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Strategic Communications

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Communications Analysis Plan (CAP) 

 Know that you want to get the word out about your organization but not sure where to start? Hatha Communications seven point CAP will create a clear communications road map for you. While creating your personalized CAP, Hatha Communications will:

  1. Evaluate your communications needs
  2. Establish goals
  3. Determine priorities
  4. Set a budget based on your available resources
  5. Select one or multiple communications mediums (website, print, social media, etc.).
  6. Develop a message and strategy for each medium
  7. Cement a plan that you are comfortable with

Our Process:

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2.5 hour brainstorming and Q&A session with the Executive Team and any other key players as determined by the client to discover needs, perceptions, disconnects and successes.
  4. Development of a written CAP
  5. Optional CAP review meeting

Outreach Strategy and Implementation

If you want to grow your audience, reach a new market or access a particular constituency, you need a plan!  Hatha Communications will provide you with a road map on how to connect with your target audience and then help you get there by implementing it.

Our Process:

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2.5 hour brainstorming and Q&A session with the Executive Team and any other key players as determined by the client to discover needs, perceptions, disconnects and successes.
  4. Development of a written strategy
  5. 1 hour strategy review session with client
  6. Implementation steps laid out within strategy as determined by the strategy review session

 

Social Media Strategy    

Do you have a Facebook page or Twitter profile but aren’t using it because you aren’t sure what to post or when to do it? Or, have you avoided getting into social media because you don’t feel like you know what you are doing? Hatha Communications will create an easy to follow social media editorial calendar for your Facebook, Twitter, LinkedIn Companies and Google+ accounts. The calendar includes how much time to set aside for posting, innovative campaigns, posting topics and tips on how to manage interactions. If you don’t have any of these accounts set up yet, not to worry – we’ll do it for you. And if you do already have them set up, we’ll make sure that these channels are maximized. We’ll also sit down with you for a one-hour tutorial on how to navigate the sites so you can start using social media successfully!

Our Process:

 

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2 hour session during which Hatha Communications learns about the client, their audiences and their internal social media management capacity
  4. Hatha Communications provides the client with a list of necessary information for the set-up/optimization of Facebook, Twitter, LinkedIn Companies and Google+
  5. Information supplied by client
  6. Facebook, Twitter, LinkedIn Companies and Google+ profiles created/optimized
  7. Client review/revision
  8. Development of a written Social Media Editorial Calendar
  9. Optional Social Media Editorial Calendar review meeting

 

Website Layout and Content Strategy    

Do you know that your website needs a change, but don’t know what to do?  If your website is on a Content Management Platform like WordPress, you may be able to make the updates you need without getting a new website?  Alternatively, if your developer wants you to tell them what you want and you just have no clue, we can help!

Hatha Communications will run an analysis of your current website (if you have one) and help you develop the the concept and content for your website.  You can provide the strategy and content to a developer or let us work with you to develop your site.  Either way, you’ll end up with a highly communicative and easy to navigate site that users love!

Our Process:

  1. Completion of Creative Positioning Worksheet by client’s Executive Team
  2. Review current website (if one exists)
  3. Review of 3 to 5 client supplied websites that have either stylistic or functional components that appeal to the client
  4. A 1 – 2 hour session during which Hatha Communications learns about the client, their audiences and their goals for the site
  5. Initial web layout produced and given to client to review
  6. Client review/revision

 Crisis Communications Management

We are all likely to encounter a crisis at some point in our professional lives. How well you handle that crisis can make the difference between successfully recovering and prospering or a hit to your reputation that could potentially destroy everything you’ve worked so hard to build. A great way to come out of a crisis on top is to prepare, so if you know there is something looming that could have a potentially disastrous effect on your organization, let Hatha Communications help you create a strategy to deal with your crisis successfully. If it’s too late to plan and you need help right now, there is still hope and we can help!

Our Process: 

1)      A 1 – 3 hour confidential consultation meeting during which Hatha Communications is familiarized with the crisis and provides immediate action steps.

2)     Written action steps, including immediate steps determined at meeting are provided to client

3)     A 1 hour review session to provided action steps that concludes with all parties in agreement

4)     Hatha Communications serves as project manager on implementation of agreed upon action steps

 

 Communications Coaching

Do you have so many balls in the air in terms of your communications that you feel completely overwhelmed or just can’t wrap your head around it all?  If you just want a little guidance to help point you in the right direction, we can help.  Hatha Communications will walk you through whatever you are struggling with, help you brainstorm new ideas, organize your activities and help you get a better handle on it all.

 Our Process: 

1)      Communications Coaching sessions are all about the client so come prepared – bring any materials and necessary passwords (we’ll have a computer) that you’d like to review, that stump you or you just don’t know what to do with.

2)     During sessions, Hatha Communications will coach you toward your goal, walk you through what confuses you and provide you with actionable next steps.

 

Not seeing what you are looking for? Contact us for an individualized quote.

Testimonials

After working with Katherine on many levels, a few things stand out; Katherine is able to succinctly capture the message, deliver communication strategies, and finally have the commitment and drive to make her community and city a better place. Katherine brings value-adding qualities to the table.
Lou TislerExecutive DirectorNeighborhood Housing Services

Client Features