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Public Relations

Outreach 

Do you want to grow your audience, reach a new market, or access a particular constituency?  Hatha Communications can help you determine how to expand your reach and develop the tools to help you get there by helping you build lists, creating partnerships, and determining the best approach for you to send out new roots.

Our Process:

  1. Collect and review current communications materials
  2. Introductory 1-2 hours session to discuss the clients desired outcomes, what has already been tried and budget/resource ramifications. Action steps will be determined during this meeting.
  3. Fulfillment of action steps.

 

Media Relations

Have a great idea that you think the press should know about? Hatha Communications will work with you to develop a press release and pitch your idea (a program, a partnership, a milestone, an event, a charitable act, etc.) to the press. We will also advise you on how you can take advantage of the limelight!

Our Process:

  1. A 1 – 2 hour session during which Hatha Communications learns about the client’s media opportunity, determines the best pitch(es) and learns about the client’s current media relationships (if any exist)
  2. Draft press release
  3. client review/revision
  4. Final release issued to press
  5. Media follow up
  6. Coordination of any potential media interviews
  7. Delivery of a complete list of media hits

 

Reputation Management       

A single press release and accompanying pitch can help you get some great visibility but if you want to build a reputation with the media and your constituency, then you should consider ongoing media relations activity. As part of the Reputation Management package, you will receive a media relations editorial calendar, twelve press releases and accompanying media relations pitches and media activity tracking on your organization.

Our Process:

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2.5 hour brainstorming and Q&A session with the Executive Team and any other key players to determine media opportunities
  4. Development of a written media editorial calendar that includes 12 media opportunities
  5. Completion of our media relations process for each of the 12 media opportunities
  6. Monitoring of the clients media hits during the media editorial calendar implementation period to be delivered as an Access document converted to PDF

Your External Communications Department

Sometimes we need a little help and sometimes we need a lot. If you’ve reached the point where you realize that you need to take the responsibility for communicating who you are and what you do completely off your plate, we can help. For the same costs that you would incur to hire a communications staffer, but without the cost of benefits or the need to create more space in your office and purchase necessary, specialized programming and equipment, the entire Hatha Communications team can serve as your external communications department. We will bring nearly 75 years of combined expertise to the table, develop a plan of action with you that we implement and continue to modify quarterly and be on call to handle your daily communications-related needs.

Our Process: 

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2.5 hour brainstorming and Q&A session with the Executive Team and any other key players as determined by the client to discover needs, perceptions, disconnects and successes.
  4. Development of an action plan
  5. Action plan review/roles and responsibilities determination meeting
  6. Action Plan implementation with Hatha Communications serving as the project manager
  7. Quarterly strategy update meetings resulting in new and updated action items
  8. Additionally, the client is encouraged to confer with Hatha Communications on any communications issues, such as media inquiries, or crises as they arise.
  1. Under the External Communications Department Package, Hatha Communications devotes up to 35 hours/month to the client’s needs.

Not seeing what you are looking for? Contact us for an individualized quote.