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Digital Media

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Video

A video is a great way to explain who you are and what you do. A simple video that highlights a client giving a testimonial, a key staffer talking about what they do or says “welcome” or “thank you” is a great way to interest people in your organization. A dynamic video that explains and element of your programming, a campaign that you are running or gives an overview of your organization is a great way to create a quick, easily understandable snapshot of who you are and what you do. Hatha Communications will help you identify a concept, determine key elements, gather multiple interviews and background footage material and produce your video for you. We are also happy to give you suggestions on how to get the most mileage out of it!

Our Process:

  1. A 1 – 2 hour session during which Hatha Communications learns about the client’s ideas and end goal for the video
  2. Initial video outline produced and given to client to review
  3. client review/revision
  4. based upon the approved video outline, Hatha Communications works with the client to gather necessary supplemental materials
  5. footage filmed
  6. video editing
  7. client review/revision
  8. production of final video
  9. Digital file of video shared with client/uploaded to client’s YouTube channel

 

Film your event

Do you ever wish you could capture a great event you put on or participate in on video in order to share it with your constituency? Hatha Communications can help. We can put together a simple video for you that captures the main highlights, such as the primary speakers or a particular part of a ceremony. Or we can work with you to create a production that pulls together the entire event.

 Our Process: 

  1. A ½ hour phone or in-person session during which Hatha Communications learns pertinent details of the event
  2. Footage filmed
  3. Video editing/production
  4. Digital file of video shared with client/uploaded to client’s YouTube channel 

 

Social Media Management

Are your social media channels sitting out in cyber space with no activity because you just can’t find the time to deal with them? Or have you avoided launching on social media altogether because you just can’t get your head around it? Our Social Media Management package includes social media set up and an editorial calendar for Facebook, Twitter, LinkedIn Companies and Google+, one post on each of these outlets every weekday, real time interaction management, and Twitter Counter and Facebook analytics reports.

Our Process:

  1. Collect and review current communications materials
  2. Completion of Creative Positioning Worksheet by client’s Executive Team
  3. A 1 – 2 hour session during which Hatha Communications learns about the client, their audiences and their internal social media management capacity
  4. Hatha Communications provides the client with a list of necessary information for the set-up/optimization of Facebook, Twitter, LinkedIn Companies and Google+
  5. Information supplied by client
  6. Facebook, Twitter, LinkedIn Companies and Google+ profiles created/optimized
  7. Client review/revision
  8. Development of a written Social Media Editorial Calendar
  9. Optional Social Media Editorial Calendar review meeting
  10. Hatha Communications posts once per week day to Facebook, Twitter, LinkedIn and Google + and handles interaction (with client input when needed)
  11. Analytics reports provided to client monthly

 

Steps #10 and #11 ONLY are available as an add-on service for clients that have purchased a Social Media Set-up and Editorial Calendar Package in the last 12 months

 

Websites

Whether you think your website feels outdated in both look and content or you need a brand new site, we can help.  If you’ve ever had a website put together for you, then you know that a web developer is looking for you to tell him or her exactly what it is that you want your website to look like and say. At Hatha Communications, we bridge that gap by creating a concept and content strategy for your website and managing the web development process so that you are never required to speak techie.  The end result is a look and feel as well as the right content to make your organization shine!

Our Process:

  1. Completion of Creative Positioning Worksheet by client’s Executive Team
  2. Review current website (if one exists)
  3. Review of 3 to 5 client supplied websites that have either stylistic or functional components that appeal to the client
  4. A 1 – 2 hour session during which Hatha Communications learns about the client, their audiences and their goals for the site
  5. Initial web layout produced and given to client to review
  6. Client review/revision
  7. Based on the outline, Hatha Communications determines if an additional development partner is needed. If so, that partner provides an estimate to Hatha Communications for the client to review and approve
  8. Hatha Communications works with the client to gather necessary supplemental materials
  9. Site development
  10. Client review/revision
  11. Site finalized

 

Email newsletters

A monthly e-newsletter is a great tool for keeping your constituency up-to-date on everything going on with you. Staying top of mind can often make a difference between someone choosing to work with you or one of your competitors. Hatha Communications will work with you to create a template for your e-newsletter and help you generate content to keep that e-newsletter fresh and versatile each month.

Our Process:

  1. A 1 hour session during which Hatha Communications learns about the client, their audiences and their goals for the newsletter
  2. Initial newsletter layout/content plan/schedule produced
  3. Client review/revision
  4. Based upon the approved plan, a template is produced
  5. Information supplied by client
  6. For each newsletter
    1. Client supplies necessary information for content to be created
    2. Newsletter produced
    3. Client review/revision
    4. Newsletter issued.

 

Not seeing what you are looking for? Contact us for an individualized quote.