Getting your message out regularly in an effective way can be challenging on its own and a crisis situation heightens that challenge. The secret to managing your message well in a crisis is about being prepared for it. No one…
Blog Archives
Capturing your message in your communications
Capturing Your Message in Your Communications You can hire an expensive advertising firm to create marketing materials for you, a consultant to manage your social media for you, or assign these duties in house, but if you cannot communicate your…
When to delete a Facebook post
Social media is about engagement. Therefore, as a general rule, you should address posts online rather than ignore or delete them. If a customer service or individualized issue arises, you are welcome to offer an offline form of contact to…
Be Prepared for Negative Media Attention
Usually, we yearn for media attention for the hard work we do. However, media coverage is not always a positive. As much as we strive for perfection, there is always a risk that someone will take issue with something you…
How to come up with social media content
“I’m not interesting.” “I have no idea what to write.” These are statements I hear often when talking to clients about coming up with content for social media and, often, they have avoided using social media for this very reason.…
Posted in Instant Access Tips
Tips for Writing Good Copy
Here are a couple of my personal rules about writing copy: 1) Be true to your format in your tone and content. Web content should be informal and conversational. Press releases and direct marketing need to get to the point…
Simple Branding Consistency Tips
Big companies know a thing or two about branding, but smaller businesses and non-profits often overlook this crucial element of messaging and image development/management. This is a mistake. What’s the first thing that comes to mind when you think of Pepsi?…
Capturing your Message in your Communications
You can hire an expensive advertising firm to create marketing materials for you or a consultant to manage your social media for you or assign these duties in house, but if you cannot communicate your message to those responsible for…
Controlling Your Message
Just because you are doing amazing work does not necessarily mean that anyone knows about it or even really understands what you do. It’s your responsibility to tell the world about your organization, especially if we want them to get…
Proactive Public Relations Planning
I’ve often been asked by overworked professionals how they can take advantage of the public relations opportunities that they feel are consistently passing them by. The answer is proactive planning. The planning process itself will take time and a good…