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Newsletter Production: City of Brook Park, Ohio

Officials from the City of Brook Park, Ohio, contacted Hatha Communications in December to produce a time-sensitive newsletter centered on an issue up for vote in an early February election. We wrote and edited articles for the 4-page mailing and

Posted in Client Features, Digital Media, Hatha's PR Blog, Media Relations, Public Relations

Media Outreach: The Dann Law Firm

The Dann Law Firm recently took on the case of an estate battling against Terminex over a long-term contract the mother had with the company to service her home and keep it free of damaging termites. We assisted by contacting

Posted in Client Features, Media Relations, Public Relations

When to delete a Facebook post

Social media is about engagement. Therefore, as a general rule, you should address posts online rather than ignore or delete them. If a customer service or individualized issue arises, you are welcome to offer an offline form of contact to

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips, Public Relations

Crisis Communication: Ninja City

A crisis can occur at the drop of a hat – or by hitting enter on a review or response. Recently, we helped the owner of Ninja City restaurant in University Circle deal with a review generated crisis. We were

Posted in Client Features, Media Relations, Public Relations

Be Prepared for Negative Media Attention

Usually, we yearn for media attention for the hard work we do.  However, media coverage is not always a positive.  As much as we strive for perfection, there is always a risk that someone will take issue with something you

Posted in Hatha's PR Blog, Instant Access Tips, Media Relations, Public Relations

Hatha Communications at National Main Streets Conference

In May, Hatha Communications attended the National Main Streets Conference in Detroit. We were excited to learn about all the great Community Development projects going on around the United States, see the Guardian Building and it’s amazing renovation and rehabilitation, and

Posted in Digital Media, Hatha's PR Blog, Media Relations, Public Relations

Oh no! I have to make a speech!

Most people dislike public speaking and that feeling is most often generated by the fear of failure. Will the audience grasp the message? Will the speaker embarrass him/herself? As with anything, practice makes perfect, but these tips might help you

Posted in Hatha's PR Blog, Public Relations

Tips for Writing Good Copy

Here are a couple of my personal rules about writing copy: 1) Be true to your format in your tone and content. Web content should be informal and conversational. Press releases and direct marketing need to get to the point

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips, Media Relations, Public Relations

Simple Branding Consistency Tips

Big companies know a thing or two about branding, but smaller businesses and non-profits often overlook this crucial element of messaging and image development/management. This is a mistake. What’s the first thing that comes to mind when you think of Pepsi?

Posted in Hatha's PR Blog, Instant Access Tips, Public Relations

Capturing your Message in your Communications

You can hire an expensive advertising firm to create marketing materials for you or a consultant to manage your social media for you or assign these duties in house, but if you cannot communicate your message to those responsible for

Posted in Hatha's PR Blog, Instant Access Tips, Public Relations