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Engaging via Social Media

Is your organization engaged in Social Media? Really engaged? In its infancy social media was just that – social. Post pictures, hook up with friends. Then business got hold of it, too. What started as GeoCities and MySpace has become

Posted in Digital Media, Hatha's PR Blog

Tips for Writing Good Copy

Here are a couple of my personal rules about writing copy: 1) Be true to your format in your tone and content. Web content should be informal and conversational. Press releases and direct marketing need to get to the point

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips, Media Relations, Public Relations

Signs that you need to Improve Your Facebook Presence

Some small businesses and non-profits jumped right into social media when it first appeared close to a decade ago while others are just breaking into the medium today – now that it has established itself as something that is definitely

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips

When Putting together a Newsletter

Here’s a few things to consider before you launch an e-newsletter: 1) Why are you doing it? Because everyone else is doing it is a really bad reason. Actually, because everyone else is doing it is a better reason not

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips

What to Post on Social Media

So, you’ve made the leap and committed to using social media for your non-profit or business – congrats! Now what? The best way to make sure that you get the most mileage out of your social media is to set

Posted in Digital Media, Hatha's PR Blog, Instant Access Tips

A few things to consider when buying Facebook Ads

Facebook ads are inexpensive and allow you to customize where the ad shows up and who sees it, which makes them a great tool.  But just because they don’t cost that much doesn’t mean that you shouldn’t put some thought

Posted in Digital Media, Hatha's PR Blog

Understanding Facebook Insights

Just about every social media expert will tell you that you need to measure your effectiveness on social media and make adjustments to your communications efforts on these platforms according to the results in order to be successful in the

Posted in Digital Media, Hatha's PR Blog

Do you need a website?

Every so often, I talk to potential clients that do not have a website and, much more often, I work with clients that have an awful website and desperately need it fixed. In today’s marketplace, the question “do I need

Posted in Digital Media, Hatha's PR Blog

Signs that you need to improve your Facebook presence

Some small businesses and non-profits jumped right into social media when it first appeared close to a decade ago while others are just breaking into the medium today – now that it has established itself as something that is definitely

Posted in Digital Media, Hatha's PR Blog

Using website error messages to appeal to your audience

Let’s face it, sometimes websites and applications malfunction.  Other times, you might need to put your website or application under construction while you update it.  In either case, your potential online visitor gets and error message – either a “404 error”

Posted in Digital Media, Hatha's PR Blog