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Crisis Communication: Ninja City

A crisis can occur at the drop of a hat – or by hitting enter on a review or response. Recently, we helped the owner of Ninja City restaurant in University Circle deal with a review generated crisis. We were called upon to assist in media relations as well as helping him craft an apology. Our team researched how far the crisis had reached online and in print, allowing us to contact websites, news outlets and bloggers and forwarding updated information.

 Often a crisis is easily averted with a heartfelt apology disseminated through the proper outlets. Time is of the essence, but a response should not be rushed. Remember to take time to think about your response, stick to the facts, admit fault, and be honest.

Posted in Client Features, Media Relations, Public Relations