Honestly, it depends on who you ask. Hatha Communications is a full service public relations firm. We focus on working with earned media (publicity) and owned media (your website, social media, blog, video print publications and anything else that you produce in order to convey your message). We create and nurture a relationship with an audience and establish our clients as experts and thought leaders. Our clients are then able to grow, increasing their reach and sales because of the reputation we have established and maintain.
Marketers work primarily with paid media (advertising) and look to sell your product or service. They use market data and trends to identify target markets and hone key messages to convince these target markets to be a consumer of their client’s product or service.
Often, an organization can benefit from both!