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Social Media Personalities

First Direct recently issued a report that defines 12 social media personalities based on extensive research of people’s behavior online.  Most people will exhibit behaviors from several of the defined personalities: Ultras, Dippers, Deniers, Virgins, Lurkers, Peacocks, Ranters, Changlings, Ghosts, Quizzers, Informers and Approval Seekers.  In person, we watch for body language and other clues – usually unconsciously - that help us appropriately interact. Online, we don’t have that luxury. Understanding how people behave on social media is a key step to interacting more effectively online.  



Posted in Digital Media, Hatha's PR Blog

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