“I’m not interesting.” “I have no idea what to write.” These are statements I hear often when talking to clients about coming up with content for social media and, often, they have avoided using social media for this very reason. Well, let me let you in on a little secret: Everyone is interesting to someone! The wonderful thing about social media is that “someone” interested in you has the ability to find you, especially if you take some time to look for them.
Step 1 to using social media effectively is knowing how to find the audience that would be interested in what you have to say. I recommend that you start with your current customer base. These individuals are already interested in you. Furthermore, your current customer is also the best new customer, so take the time to get to know what makes these individuals tick and generate a list of their characteristics (income, hobbies, political interests, gender, age, clubs, associations, professions, etc.). Once you have that, you can figure out where to find them!
Okay, so let’s assume you have found your potential audience, what do you say to them? Here are a few tips to get you on your way:
- Post testimonials.
- Run a customer loyalty program.
- Share your videos.
- Share your media hits.
- Ask them what they want you to talk about and ask for feedback!
A good use of social media will combine all of these elements so that your followers get an impression of you as well-rounded rather than just implementing a singular strategy. As a final takeaway, your ability to adapt and listen on social media will be the most important element to your success.